What Is Not Considered a Default Medium in Google Analytics?
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| what is not considered a default medium in google analytics |
In Google Analytics, mediums like SMS, offline events, in-app advertising, and influencer marketing are not automatically categorized as default mediums and may appear as "(not set)". Additionally, custom channels that you create yourself are also not default mediums, and you can define them as such.
Elaboration:
Non-default Mediums:
These are traffic sources that don't fall under the standard categories that Google Analytics automatically recognizes. Examples include: SMS Messaging: Traffic from SMS campaigns.
Offline Events: Traffic from physical events (e.g., conferences, workshops).
In-App Advertising: Traffic generated within a mobile app.
Influencer Marketing: Traffic driven by influencer promotions.
